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The biggest mistake you can make when writing an essay is not having a clear thesis statement. An essay is essentially an argument; being wishy-washy defeats the purpose. If you do not know where you stand, how can you persuade anyone else over to your side? Coming up with a thesis statement can be tough, but it helps if you choose a topic you feel strongly about. Make sure you outline exactly what it is you think, and then try and find supporting reasons of why you think that way.
Targeting the audience: Hitting bull eye. Before commencing the journey of writing a successful essay, one should always keep in mind the audience of the essay. Which type of audience will read the essay? What is the purpose of this essay? Any author should be well prepared to answer these questions. In case the essay is being written for the admission panel for some business school, the pointers and logic within the essay should be portrayed in a manner, which can best describe the candidate profile within the scope of the essay.
Look at what you have read for each of the main points of your essay and work out how you can talk about it in your own words, or in a more informative way. Look at your essay research notes and decide for yourself if the writers have made claims which, in your opinion, lack substance. If necessary, compare different claims and write down which of them is more valid, in your opinion, and explain why to your reader. Remember that each paragraph needs to lead into the next. This smooths out the structure and helps the essay to flow better.